Privacy Policy Magiq Moments
Last updated: 9 November 2026
Magiq Moments makes physical campaigns measurable: a booklet, box or magazine with a personal code that opens a video, AR experience or web page when scanned. To do this, we process personal data. This policy explains which data that is, why we use it, who we share it with and what rights you have.
1. Who are we?
Magiq Moments B.V. ("Magiq Moments", "we", "us" or "our")
Keizersveld 89d, 5803 AP Venray, the Netherlands
Chamber of Commerce (KvK) number: 98784609
Email: hello@magiqmoments.com
This policy applies to magiqmoments.com, the Magiq Moments platform and the experiences (videos, AR, forms and links) opened through our codes.
2. Our role: controller or processor
We process personal data in two roles:
- As a controller for data of visitors to our website, (prospective) customers and their contacts, users of the platform, and recipients of our own campaigns.
- As a processor when a customer sends a campaign through our platform. In that case, the customer decides who receives the mailing and why, and is responsible for the data. We act solely on the customer's instructions, under a data processing agreement.
Did you receive a booklet, box or other item from another company and scan the code? Then that company is your first point of contact. If you contact us anyway, we will forward your question or help you find the right party.
3. What data do we process and why?
| Who | What data | Purpose | Legal basis |
|---|---|---|---|
| Website visitors | IP address (used to derive an approximate location and then discarded, not stored in our analytics), browser and device data, pages visited, referring website; with consent, also a recording of your session (clicks, scrolling, navigation) and, via Leadinfo, the company linked to a business IP address | Running, securing and improving the website | Legitimate interest for cookieless visitor statistics; consent for cookies, session recordings and Leadinfo |
| People who contact us or request a demo or free item | Name, company, job title, email, phone number, (delivery) address, content of your message | Answering your question, scheduling a demo, sending an item | Consent or performance of a (pre-)contractual arrangement |
| Customers and platform users | Name, business email address, company, role, login details, workspace usage data, billing details | Providing the account, delivering the service, support, invoicing | Performance of the contract; legal obligation (accounting) |
| Business contacts we approach ourselves | Name, job title, company, business address and business contact details from public and business sources | Sending and following up on a personal business mailing | Legitimate interest (building a business relationship) |
| Recipients who scan a code (our own campaigns) | Unique code, time of scan, device and browser type, IP address, video watch time, clicks and submitted forms | Measuring whether the mailing arrives and works, planning follow-up | Legitimate interest |
| Recipients of customers' campaigns | As supplied by the customer (e.g. name, company, address, photo) plus the scan data above | Running and measuring the campaign for the customer | Determined by the customer (we act as processor) |
Camera in AR experiences. For an AR experience, your browser asks permission to use the camera. The camera image is used on your own device to recognise the product and is not stored or transmitted by us. If you have consented to analytics cookies, we record your session (see section 8); the camera image is not part of that recording. The pages opened through our codes, including AR experiences, do not load any analytics or session-recording software: the AR software runs entirely in your browser and the camera image never leaves your device. Session recordings on magiqmoments.com only capture the page itself (layout, clicks, scrolling and navigation); whatever you type into form fields is masked and not recorded.
Personalised video. For some campaigns we create a personal video that mentions, for example, your name or company name. For this we only use the data needed for that personalisation.
We do not make decisions based solely on automated processing that have legal effects or similarly significant effects on you.
4. Objecting to business outreach
Did you receive a mailing from Magiq Moments itself and no longer wish to be contacted? Let us know at hello@magiqmoments.com. We will stop immediately and add your details to an exclusion list, so you will not receive anything from us in the future.
5. Who do we share data with?
We do not sell personal data. We only share data with parties that help us deliver our service, and only to the extent necessary. We enter into data processing agreements with these parties. They include:
- Hosting and database (Vercel for the website, Supabase for the platform and campaign data)
- CRM and automation (e.g. Twenty, n8n) for managing our customer and business relationships. If you ask a question through the question form on this website, we send your name, company (if you fill it in), email address and question to Twenty (our CRM, Twenty Cloud), so we can answer your question and follow up. The same retention period applies as for other contact data (see section 7).
- Integrations with customers' CRM (e.g. HubSpot), only if the customer enables that integration
- Video and voice (e.g. HeyGen, Fish Audio) for personalised videos
- Business contact data (e.g. Apollo) for finding business contacts
- Printers and fulfilment partners (e.g. Happibox) for production and shipping; they receive name and address
- Telephone follow-up partners for our acquisition service, only if the customer opts for it
- Website analytics (PostHog, data stored in the EU). Without consent we only count visits and page views, without cookies and without recording your session. Only with your consent does PostHog use cookies and make session recordings. IP addresses are discarded in our PostHog project and not stored. Requests submitted through the forms on this website (beta applications and the free AR booklet, including the delivery address you enter) are also stored in PostHog, so we can process them.
- Company recognition (Leadinfo B.V., Rotterdam, the Netherlands), only with consent. Leadinfo matches the IP address of your visit against a database of business data to show us which companies visit our website. A match is only made for business IP addresses. Leadinfo does not store the IP address and only shows us publicly available business details, such as the company name. Leadinfo also places two first-party identifiers (cookies or local storage) for visit statistics (see section 8). Leadinfo's privacy statement: leadinfo.com/en/privacy.
- Accounting and payments via Stripe
We may also disclose data where required by law.
6. Transfers outside the European Economic Area
Some suppliers are based in, or use servers in, countries outside the EEA, such as the United States. In those cases we ensure appropriate safeguards, such as certification under the EU-US Data Privacy Framework or the European Commission's standard contractual clauses.
7. How long do we keep data?
We do not keep data longer than necessary for the purpose for which it was collected:
- We keep all personal data for a maximum of 12 months after the last contact, the last mailing or the end of the contract. After that, we delete or anonymise it.
- Session recordings of the website are deleted automatically after 30 days.
- Exception: we keep invoices and accounting records for 7 years, as required by law.
- Exception: if you have told us you no longer wish to be contacted, we keep your details on our exclusion list for as long as needed to respect that wish.
- For customers' campaigns, the retention period in the data processing agreement with that customer applies, up to a maximum of 12 months after the campaign ends.
8. Cookies
On magiqmoments.com we use:
- Functional cookies that are necessary for the website and platform to work (e.g. to keep you logged in). We do not ask for consent for these.
- Analytics cookies to see how the website and our experiences are used. We only place these with your consent. With that consent, we also record your session: how you navigate, click and scroll through the page. We only make these recordings with your consent, and whatever you type into form fields is masked. We do not link recordings to your name or contact details, unless you submit a form on the website (a beta application or a request for the AR booklet): in that case, the recording of that visit can be linked to the email address you provided. We only use the recordings to improve the website and our experiences.
- Marketing cookies (e.g. for advertising): only with your consent.
Without your consent (or if you decline), we only count visits and page views with PostHog, without cookies and without session recordings, and Leadinfo is not loaded. With your consent, PostHog uses the cookies and storage below and makes session recordings, and Leadinfo is loaded.
We use the following cookies and similar techniques:
| Name | Type | From | Purpose | Retention |
|---|---|---|---|---|
| mm-consent | Local storage | Magiq Moments (functional) | Remembers your cookie choice and the date you made it | Until you change your choice or clear your browser |
| mm-lang | Local storage | Magiq Moments (functional) | Remembers whether you chose the Dutch or English site | Until you clear your browser |
| mm-notrack | Local storage | Magiq Moments (functional) | Only set when our own team opens the site with a special link: excludes that browser from our statistics | Until you clear your browser |
| ph_phc_…_posthog | Cookie and local storage | PostHog (analytics, with consent only) | Recognises your browser as the same visitor across visits | Cookie: 1 year |
| ph_phc_…_window_id, ph_phc_…_primary_window_exists, ph_phc_…_session_registered_properties | Session storage | PostHog (analytics, with consent only) | Keeps track of the current session and tab for statistics and session recording | Until you close the tab |
| _li_id.… | Local storage or cookie | Leadinfo (with consent only) | Shows whether you are a new or returning visitor | 2 years |
| _li_ses.… | Local storage or cookie | Leadinfo (with consent only) | Shows which pages were visited during your session | Current session |
| snowplowOutQueue_leadinfo_…, _li_….expires | Local storage | Leadinfo (with consent only) | Temporary buffer of visit data not yet sent | Temporary |
You can withdraw your consent at any time through the cookie settings on the website or by deleting cookies in your browser. If you withdraw consent, we delete the PostHog and Leadinfo cookies and storage on this website.
9. Security
We take appropriate technical and organisational measures to protect personal data against loss and unlawful use. These include encrypted connections (HTTPS), access control per workspace, limited staff access and agreements with suppliers. Codes on physical items are unique per recipient and do not display any sensitive data.
10. Your rights
You have the right to:
- access your data
- have inaccurate data corrected
- have your data deleted
- have processing restricted
- object to processing based on legitimate interest, including business outreach
- receive your data in a commonly used format (data portability)
- withdraw your consent, where processing is based on consent
Send your request to hello@magiqmoments.com. We will respond within one month. To prevent misuse, we may ask you to verify your identity.
Not happy with how we handle your data? Please let us know first, so we can find a solution together. You also always have the right to file a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens, autoriteitpersoonsgegevens.nl).
11. Children
Our services are aimed at businesses. We do not knowingly collect data from children under 16. If a customer sends a campaign that also reaches children (for example a consumer promotion), that customer is responsible for obtaining the appropriate consent.
12. Changes
We may update this privacy policy when our service or the law changes. The most recent version is always available on this page, with the date of the last change at the top.
13. Contact
Questions about this policy or your data? Email hello@magiqmoments.com or write to Magiq Moments B.V., Keizersveld 89d, 5803 AP Venray, the Netherlands.