Every campaign we ran in the test phase, ours and our clients', with the numbers as they came in.
Three campaigns for clients and two for our own sales. Each card only shows the numbers we have; where meetings or clients are missing, they are not known yet or not shared.
One in four scanned, and that was enough: eight meetings with companies from their wish list and two new clients so far. 75 recipients are still to be called, and campaign 2 is in preparation.
Boxes to hospitality businesses around Venray. By now 62% of recipients have scanned.
“Thank you Yvo Heitling and Magiq Moments for the great guidance in this campaign. We've had remarkably good responses so far and look forward to the final results.”Bernd Röttgering, Sales, Risikoloos (translated from Dutch)Read the case
Gift boxes, sent mainly to existing customers. Almost half of the recipients scanned, and scans were measurable per recipient.
Boxes to our own target accounts, followed up the moment someone scanned.
A smaller, sharper list with booklets. The highest scan rate so far.
Sent is the number of pieces that went out. Scanned is the share of recipients who scanned their personal code at least once. Meetings and clients are counted among recipients of the campaign. Read more about the method in measuring direct mail.
639 pieces across five real campaigns, for clients and for our own sales. 25 to 72% of recipients scanned, depending on the campaign.
Scanned is the share of recipients who scanned their personal code at least once. Meetings and clients are counted among recipients of the campaign.
Each case only shows the numbers we have. Where meetings or clients are missing, they are not known yet or not shared.
Our own second run: 40 booklets to a smaller, sharper list, with 72% of recipients scanning.