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Case · Client · Outreach

Sun-Power: 100 boxes, 8 meetings and 2 new clients

One in four recipients scanned, and that was enough: eight meetings with companies from Sun-Power's wish list and two new clients so far.

A Sun-Power team member holding the personalised box from the campaign
Sent
100personal boxes
Scanned
25%of recipients
Meetings
8with companies from their wish list
Clients
2new, so far

The campaign

Sun-Power used a Magiq Moments campaign for outreach: 100 personal boxes to companies on their wish list. Every box carried the recipient's name and a QR code that belonged to that person alone.

What happened

A quarter of the recipients scanned their box. Those scans gave sales a reason and a moment to get in touch, and that led to eight meetings and two new clients so far.

The campaign isn't finished. 75 recipients are still to be called, and campaign 2 is in preparation.

Summary of the Sun-Power campaign in Dutch: 8 meetings from 100 boxes, 25 scanned, 2 new clients, 75 still to call
The campaign summary as shared with Sun-Power (in Dutch).

What other teams can take from it

  • You don't need a high scan rate. A quarter of 100 recipients was enough for eight meetings.
  • A short list of accounts you really want works better than a broad mailing.
  • The recipients who didn't scan are still worth calling: the box arrived with their name on it.

Want to run the same approach? Read the ABM direct mail playbook.

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