B2B direct mail you can measure per contact
A box or booklet on someone's desk still gets noticed. With a personal QR code on every piece, you also see who responded, and sales knows who to call.
B2B direct mail is physical mail to people at companies, addressed to one person by name. With Magiq Moments every piece carries its own QR code, so each scan, video view and click is logged on the right contact in your CRM.
Why print still works in B2B
Your prospects get dozens of emails a day and almost no mail. A printed piece with their name on it gets opened. The blind spot was always measurement: you never knew who looked at it or what they did next.
That changes when every copy has a code that belongs to one person. In our test phase, 25 to 72% of recipients scanned their piece, depending on the campaign. For comparison: the average email click-through rate is about 2% (MailerLite email marketing benchmarks).
Who it is for
- B2B marketing teams that want to reach target accounts that ignore email, and give sales a reason to call at the right moment.
- Marketing agencies working for B2B clients that want to add measurable physical campaigns to their offer, without building the tech, the print flow or the tracking themselves.
It fits best when you have a clear list of accounts, a CRM like HubSpot or Pipedrive, and someone who follows up.
Teams use it for three things: acquisition of new prospects, trade shows and events, and reactivating existing customers.
How a campaign works
- Choose who gets onePick your target accounts in HubSpot or Pipedrive, or upload a CSV.
- Send something personalYour own design or one of our formats: letterbox box, booklet or magazine, postcard or letter, or an event invitation. Every copy carries the recipient's name and their own QR code.
- See who respondsRecipients scan with their phone camera, no app needed, and see a personal video, an AR experience, an event sign-up or your calendar. Every scan, view, click and booking lands on the right contact in your CRM, and the account owner gets a notification.
What a code opens can be changed after printing, without reprinting. The moment someone opens the box is not tracked.
What it delivered
During the test phase we sent 639 pieces across five real campaigns, for ourselves and for clients.
- Pieces sent
- 639across five campaigns
- Scanned
- 25–72%depending on the campaign
- Meetings
- 1 in 8pieces, in the three campaigns with full data
One example: Sun-Power sent 100 boxes. A quarter of the recipients scanned, which led to 8 meetings and 2 new clients so far. Read the Sun-Power case or see all cases.
What it costs
In the beta you are on the Growth plan without the monthly fee for the first 6 months (normally €150 a month, indicative). You pay per recipient, from €2.50 for 1–250 recipients down to €0.35 above 5,000. Print and shipping are quoted per campaign. See all prices.
FAQ
What is B2B direct mail?
Physical mail sent to people at companies: a box, booklet, postcard or invitation, addressed to one person by name. It works best for a short list of accounts you really want to reach.
How do you measure B2B direct mail?
Give every recipient their own QR code. A scan is then tied to one person, and you can see in your CRM who scanned, what they watched or clicked, and whether a meeting followed.
Does the recipient need an app?
No. They scan with their phone camera and the video, AR or page opens in the browser.
Can we use our own design and printer?
Yes. Bring your own mailer, packaging or invitation and keep your own printer; we add a personal code to every copy. Or pick one of our formats and we arrange print, packing and delivery.
What does it cost?
In the beta you are on the Growth plan without the monthly fee for the first 6 months, and you pay per recipient: from €2.50 down to €0.35 depending on campaign size. Print and shipping are quoted per campaign.