B2B acquisition with personal direct mail
Your prospects get dozens of emails a day and almost no mail. A box or booklet with their name on it gets noticed, and with a QR code per recipient you see who scanned and sales knows who to call.
Acquisition with direct mail means sending a personal printed piece to new prospects, addressed to one person by name. With Magiq Moments every piece has its own QR code, so a scan is tied to that prospect and lands on the right contact in your CRM.
The problem with cold outreach
Cold email and LinkedIn messages get lost between everything else. Print still gets opened, but you never knew who looked at it, so sales called everyone or no one.
How it works
- Choose your prospectsSelect the contacts or target accounts in HubSpot or Pipedrive, or upload a CSV. A short, specific list works best.
- Send something personalA letterbox box, booklet or magazine, postcard or letter, in your own design or one of our formats. Every copy carries the recipient's name and their own QR code.
- Give the scan a next stepRecipients scan with their phone camera, no app needed, and see a personal video, an AR experience or your calendar to book a meeting.
- Call while it's warmThe account owner gets a notification when someone scans. On Growth you can set follow-up rules, so no warm lead slips through. Not everyone scans, and the piece still gives sales a reason to call the others too.
What you see in your CRM
- Who scanned the code, and when
- How much of the video was watched
- What was clicked, event sign-ups and booked meetings
It all lands on the right contact in HubSpot or Pipedrive, and the account owner gets a notification. The moment someone opens the box is not tracked. How to count the results is explained in measuring direct mail.
What outreach campaigns delivered
During the test phase, three of the campaigns were outreach to new prospects: one for Sun-Power and two of our own.
| Campaign | Sent | Scanned | Meetings | Clients |
|---|---|---|---|---|
| Sun-Power | 100 | 25% | 8 | 2 |
| Magiq Moments, run 1 | 125 | 60% | 17 | 7 |
| Magiq Moments, run 2 | 40 | 72% | 9 | 4 |
Sun-Power: 75 recipients still to be called, so these are the numbers so far. See all cases.
For agencies
Agencies working for B2B clients can run acquisition campaigns for every client from one workspace. For a playbook with a box, an invitation and a follow-up call per account, see ABM direct mail.
What it costs
In the beta you are on the Growth plan without the monthly fee for the first 6 months (normally €150 a month, indicative). You pay per recipient, from €2.50 for 1–250 recipients down to €0.35 above 5,000. Print and shipping are quoted per campaign. See all prices.
FAQ
Does the recipient need an app?
No. They scan with their phone camera and the video, AR or page opens in the browser.
Can we use our own design and printer?
Yes. Bring your own mailer, packaging or invitation and keep your own printer; we add a personal code to every copy. Or pick one of our formats and we arrange print, packing and delivery.
Can we change what the code opens after printing?
Yes. What a code opens can be changed after printing, without reprinting.
What does it cost?
In the beta you are on the Growth plan without the monthly fee for the first 6 months, and you pay per recipient: from €2.50 down to €0.35 depending on campaign size. Print and shipping are quoted per campaign.