What B2B teams use Magiq Moments for
Three ways to put personal print to work: winning new prospects, inviting and following up around trade shows and events, and waking up existing customers. Every time, you see who scanned.
Magiq Moments is personal print with its own QR code for every recipient. B2B teams and marketing agencies working for B2B use it for three things: acquisition of new prospects, trade shows and events, and reactivating existing customers. In all three you see in HubSpot or Pipedrive who scanned.
The three use cases
- AcquisitionStand out with new prospects and see who scans. Read more →
- Trade shows and eventsInvite before, follow up after, and see who engages. Read more →
- Customer reactivationWake up dormant customers and see who's interested again. Read more →
What they have in common
- Choose who gets oneSelect the contacts in HubSpot or Pipedrive, or upload a CSV.
- Send something personalA letterbox box, booklet or magazine, postcard or letter, or an event invitation. Every copy carries the recipient's name and their own QR code.
- See who respondsRecipients scan without an app and see a personal video, AR, an event sign-up or your calendar. Every scan, view, click and booking lands on the right contact, and the account owner gets a notification.
Read more about the approach in B2B direct mail and measuring direct mail. The results of every campaign are in the cases.
FAQ
What is Magiq Moments used for?
For acquisition of new prospects, for invitations and follow-up around trade shows and events, and for reactivating existing customers. In each case every printed piece has its own QR code, so you see who scanned.
Who is it for?
B2B marketing teams and marketing agencies working for B2B clients, ideally with a clear list of contacts, a CRM like HubSpot or Pipedrive, and someone who follows up.
Does the recipient need an app?
No. They scan with their phone camera and the video, AR or page opens in the browser.
What does it cost?
In the beta you are on the Growth plan without the monthly fee for the first 6 months, and you pay per recipient: from €2.50 down to €0.35 depending on campaign size. Print and shipping are quoted per campaign.