Reactivate dormant customers with personal direct mail
Former customers and inactive accounts already know you, but they stopped responding to your newsletter. Send them something with their name on it and see who is interested again.
Customer reactivation with direct mail means sending a personal printed piece to existing customers who have gone quiet. With Magiq Moments every piece has its own QR code, so you see which customers respond and the account owner knows who to call.
The problem
Your customer base is full of accounts that once bought from you and then went quiet. Another email campaign changes little, and you can't see who is ready for a conversation again.
How it works
- Select the quiet accountsPick the customers you haven't heard from in a while in HubSpot or Pipedrive, or upload a CSV. The data is already in your CRM.
- Send something personalA box, booklet, card or letter with their name and their own QR code, in your own design or one of our formats.
- Show what's newBehind the code: a personal video, an AR experience, an invitation to an event, or your calendar to book a meeting.
- Let the account owner follow upThe account owner gets a notification when someone scans. On Growth you can set follow-up rules, so no warm lead slips through. The customers who don't scan still got something with their name on it, which gives a reason to call them too.
Want to approach a short list of key accounts with a box and an invitation? Read the ABM direct mail playbook.
What you see in your CRM
- Who scanned the code, and when
- How much of the video was watched
- What was clicked, event sign-ups and booked meetings
It all lands on the right contact in HubSpot or Pipedrive, and the account owner gets a notification. The moment someone opens the box is not tracked. How to count the results is explained in measuring direct mail.
Results
Happibox sent 250 gift boxes, mainly to existing customers. 45% of the recipients scanned, and every scan was measurable per recipient. See Happibox and the other cases.
- Sent
- 250mainly to existing customers
- Scanned
- 45%of recipients
What it costs
In the beta you are on the Growth plan without the monthly fee for the first 6 months (normally €150 a month, indicative). You pay per recipient, from €2.50 for 1–250 recipients down to €0.35 above 5,000. Print and shipping are quoted per campaign. See all prices.
FAQ
Which customers should we reactivate?
Customers who once bought from you and have gone quiet. Select them in HubSpot or Pipedrive, or upload a CSV; the data is already in your CRM. A short, specific list works best.
How does the account owner see who scanned?
Every scan, video view, click and booking lands on the right contact in HubSpot or Pipedrive, and the account owner gets a notification.
What should the code open for an existing customer?
Something that shows what's new: a personal video, an AR experience, an invitation to an event, or your calendar to book a meeting.
What about customers who don't scan?
They still received something with their name on it, which gives the account owner a reason to call them too. On Growth you can set follow-up rules, so no warm lead slips through.
Has this been done with existing customers?
Yes. Happibox sent 250 gift boxes, mainly to existing customers. 45% of the recipients scanned, and every scan was measurable per recipient.